Mission Statement

In this video, Danny introduces Just Ride L.A.’s mission. The JRLA familia started a little over 12 years ago because the team loves bikes. We love the freedom and joy each bike brings to our customers. Biking is so amazing for our community, environment, and overall health. We love to share the spirit of biking with our fellow LA folks, friends, and family.

L.A. Made. Family-owned. Just Ride is more than just a cycling shop, it’s a lifestyle. Established in Downtown Los Angeles, Just Ride L.A. has been the go-to destination for Los Angeles’ active city cycling community.

From small-scale repairs to the highest quality bikes on the market, our award-winning store is your one-stop-shop for all of your cycling needs. E-bikes offer the possibility to make the bike weightless, to recharge your batteries while downhill and to keep your partner with you. Breeze up a hill and let yourself feel free in the wind on a great bike that will give you the utmost joy for many years to come. Our team members show their unique love and appreciation for the art of cycling through our events, activities, and more. Stop by and find out how you can be a part of our growing family.

In many cities, the bicycle is the fastest way to get from one point to the other, and in some cities, it is the only way. Explore new ways to make it easier for you, your family, and friends to discover new places and gain new experiences. It’s hard to tell exactly what you’re looking at online so come into the JRLA shop to try any of the latest bikes from the Bianchi to Brompton and beyond! Nothing beats holding something in your hand to see how well it’s made and its many functions!

The JRLA familia is part of the riding scene, just like you. We’re riders, just like you. We can understand exactly what riding gear you need and you’ll never experience such superb service anywhere else (especially in an online store)! Join the JRLA community today and see what we have to offer on your next riding adventure.

Skip to content