In The News

Farahirad family & Giant USA General Manager, John “JT” Thompson celebrate Giant & Just Ride L.A. partnership at Grand Re-opening.

Glistening and glamorous, Just Ride L.A. reopens as a Giant Retail Partner Store. A final shot of the finished shop remodel 2018.

Just Ride LA reopens as a Giant Partner Store

Published March 14, 2018

by BRAIN Staff

2017 Los Angeles Small Business Excellence Award

Los Angeles,CA – November 20, 2017 —
Just Ride L.A. has been selected for the 2017 Los Angeles Small Business Excellence Award in the Bikes classification by the Los Angeles Small Business Excellence Award Program.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 Los Angeles Small Business Excellence Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Los Angeles Small Business Excellence Award Program and data provided by third parties.

About the Los Angeles Small Business Excellence Awards Program The Los Angeles Small Business Excellence Awards recognizes outstanding small businesses that serve the Los Angeles area. Each year, our selection committee identifies businesses that we believe have achieved outstanding marketing success in their local community and business classification.

Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value. These are small businesses that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Los Angeles area a vibrant and vital place to live.

Fixed gear bikes, once a status symbol of cool, are now everywhere

By SHAN LI
As a student at Cal State Long Beach, J.W. Zhang saw a bicycle that changed his life — a sleek, single-speed called a fixed gear bike.

It was 2011, the height of the fixie craze, and Zhang was eager to hop on the bandwagon. But when he realized that the cheapest, second-hand versions sold for $500, he had bigger ideas.

“The bike was cool,” Zhang said. “But the price point was too high. I saw the potential market.”

Leaning on his family’s background in manufacturing, he eventually opened his own factory in China, producing bikes that cost as little as $199 through his City of Industry company Avant Enterprises. These inexpensive imports have fueled the rise of upstart bicycle brands, many of them in Southern California, and transformed fixies from a niche fad into a mainstream bicycle that has introduced new riders to cycling and lured others back to the activity.